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Arnab Goswami’s Republic TV debuts with record viewership

BARC India data shows the channel grabbed about half of the relative share in most target audience groups in its launch week

Amid allegations of using multiple frequencies, Republic TV has debuted with a record opening on the barometers. As per BARC India’s data for Week 19 (May 6 – 12), sourced from one of the subscribers, the channel has grabbed about half of the relative share in most of the target audience groups.

Among NCCS AB Male 22+, Republic TV has captured the relative share of 49.2 per cent in the all-India market. The channel’s relative share in top six mega cities stood at 52.1 per cent.

On the other hand, Times Now recorded a relative share of 26.2 per cent in all-India and 25.7 per cent in six mega cities. The relative shares of India Today Television, CNN-News18 and NDTV stood at 8.1, 7.4 and 8.1 per cent in the all-India market, respectively.

In six mega cities, the three channels recorded 7.6, 6.7 and 5.9 per cent relative share, respectively.

Impressions:

Republic TV’s impressions stood at 2,117 (000s) while Times Now recorded 1,148 (000s) Impressions in all-India. NDTV, India Today Television and CNN-News18 recorded 352, 350 and 315 (000s) Impressions, respectively.

Also read: BARC India snubs NBA request; releases Republic TV’s viewership data

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