With an aim to provide a 360-degree environment to leading brands for their digital marketing needs, iCubesWire recently won the digital marketing mandate for Sanghi cement, a brand name of the Ravi Sanghi Group dealing in cement production and distribution in Western India. The digital marketing mandate aims at covering social, search and media for Sanghi Cement.
Working with more than 400 brands ranging from ecommerce, automobile, technology, financial institutes, travel, hospitality and many more, iCubesWire will manage social media marketing, digital advertising, search engine optimisation and website design for Sanghi Cement, providing big ROI on the brand value.
Commenting on the association, Sahil Chopra, CEO & founder, iCubesWire said, “Sanghi Cement is a renowned brand in the cement industry and we are extremely happy to be associated with them. We aim to use our strategic and innovative solutions to enhance its brand connect. We look forward to a healthy partnership with Sanghi Cement.”
Shailesh Jha, VP (Sales & Marketing), Sanghi Industries Ltd. said, “We wanted an agency that could provide us with innovative solutions and strategies to effectively reach out to our target audience. iCubesWire’s creative solutions gave us the confidence to have them onboard and its out of the box approach will help us capture our potential market and yield positive results.”
According to FICCI Media and Entertainment Industry Report 2017, digital advertising has captured 15% share in the overall advertising revenues with 28% growth rate in 2016. It is projected to grow at a CAGR of 31% to reach Rs 294.5 billion by 2021, contributing 27.3% to the total advertising revenues.
Sanghi Industries Limited has emerged as a major cement player in western India over the last few years and is the first company in India to have a full-fledged captive infrastructure, such as power plant, captive port, water desalination plant, and multiple sea terminals for coastal transportation with becoming the top 3 players in Gujarat with further, increasing its presence in Maharashtra and Rajasthan.