My FM, the radio division of Dainik Bhaskar group, has made a few interesting addition to its portfolio of extremely talented RJs. My FM's brand philosophy "Jiyo Dil Se" is always looking for role models and this time has roped in Marathi superstars Mukta Barve and Makrand Anaspure to host the shows.
The two-month pre-launch campaign “Aapki Marzi” sought public opinion on how their own radio station should be in terms of music, humour, RJ talk, etc. Based on these insights, My FM brought these celebrities on board.
Barve, the actress turned RJ, hosts an hour-long segment from 12-1 pm called ‘Mukta Barve Show’, which has been on air in all 10 stations of West Maharashtra. The content of the show emphasises on the multitasking role played by a woman in daily life and has been named as ‘Superwoman’. The Mukta Barve Show will contain all things related to woman, be it corporate, Bollywood, entertainment, fashion, force, household work, etc.
My FM came up with a special show called “Asa Mi Tasa Me”, hosted by Anaspure, the actor with exemplary comic timing and a natural gifted skill to make people laugh along. His unique proficiency in using the Marathwada accent of Marathi language, has made the show even more popular among the listeners. The beauty of the show is that it not only makes you laugh but also makes you think hard on various topics be it water conversation or any other current happenings in the society.
Harrish Bhatia, CEO, said, “It is the first time that such a public awareness programme with entertainment has been presented by a radio channel. The Mukta Barve show will not only create awareness about advancement of women in every field but also give them the due credit. ‘Asa Mi Tasa Me’ is a show that is absolutely in line with My FM ideology that says ‘don’t get under pressure’ and RJ Makrand makes sure that listeners forget all their worries from 6 to 7 pm every evening.”
Viplove Gupte, Chief Programming Officer, said, “Following the plan to consolidate our presence in the real Maharashtra, we got on these celebrities. It was essential that the celebs are not merely actors but are rooted in the lives of their listeners. Makrand is one of the most honest actors of Marathi films. His work in NaMa foundation (along with Nana Patekar) for the farmers and their families suffering due to lack of rains in large parts of Maharashtra is what drove all of us to Makrand. We are happy that Makrand with his impeccable style and funny delivery, is able to focus on the most serious issues with so much of ease that for our listeners, he turns out to be a perfect brand ambassador.”