Publicis Communications has launched Prodigious, a specialist production company that produces and delivers video, digital and print-led branded content in India. It will offer its services across all Publicis Communications agencies including The Leo Burnett Group, Publicis Worldwide (including Marcel), Law & Kenneth Saatchi & Saatchi, and MSLGroup.
Speaking about the launch of Prodigious, Saurabh Varma, CEO, Publicis Communications India, said, “There has never been a better time to announce the launch of our own specialist production division. We hope to make Prodigious a major player in production in India in the next three years. To that end, we have made deep investments and put together a team of the best talent, technology and equipment to deliver world-class quality content for our clients. I am confident with Prodigious we have the most progressive content production company in India.”
Loris Nold, Global COO of Publicis Communications, said, “Launching Prodigious in India was incredibly important to add to our existing footprint in the region, including China, Singapore and Australia. It’s exciting news for our clients and agencies.”
Jean-François Valent, CEO, Prodigious Worldwide, added, “With the launch of Prodigious not only are we capable of offering our global clients with valuable local capabilities, but we are also opening new doors to local clients as we provide the support of our 3,000-people and 37-location strong network to Prodigious India.”
Prodigious’ first initiative in India is the introduction of its video content stream, to be spearheaded by Vandana Watsa.
Watsa is a business-focused creative professional with experience in advertising, BTL and television content creation. She has worked across the advertising and television industries for over 15 years – in client servicing at agencies such as Rediffusion and Enterprise, and as a director for ad films and TV shows at UTV. She was also programming head at Times Television, post which she founded her own production company.
Speaking about her new role and her vision for Prodigious, Watsa said, “We have huge ambition for video production at Prodigious, and it is backed by the work we have done for some of the country’s biggest brands – Thums Up, Bajaj V, McDonald’s, Jeep, Amazon – over the past year. The team of executive producers, directors, line producers and editors is hand-picked by us, and it is only going scale up in the months to come. I am excited to be a part of the global roadmap and Saurabh’s vision for Prodigious. I am confident of making it a reality.”
In just April and May, Prodigious India has created and produced some stellar work for some of India’s biggest brands. See some of the latest work here: