Zee TV brings fear back on television as it returns with the next edition of its popular franchise horror docudrama ‘Fear Files – Darr Ki Sacchi Tasveerein’. Premiering on Saturday, July 22, the 30-episode series will air every Saturday- Sunday at 10.30 PM.
The thriller series brings alive incidents where people’s worst nightmares turned to reality. Stories that will be presented to the audiences will be based on various case studies and real life accounts. Each episode will recreate intriguing accounts of paranormal activity - experiences that defy explanation.
Zee TV Deputy Business Head Deepak Rajadhyaksha said, “Right since it first launched in 2012, Fear Files commands a dedicated viewership as the franchise brings stories that are well-researched, establish human connections and dwell on the human angles and emotions that bring alive relationships between their characters rather than merely narrate a story of horror. That way, each account becomes far more relatable and evokes a sense of “This could happen to you”. We only hope to further build affinity towards the franchise amongst audiences with this new season. After the success of Sa Re Ga Ma Pa Li’l Champs, this year’s No. 1 non-fiction show across GECs, we only further fortify our weekend line-up with India’s Best Judwaah and Fear Files.”
Sukesh Motwani, Producer, Bodhi Tree Multimedia, said, 'Fear Files, as a brand, has always stood for riveting tales of the supernatural, inspired by real accounts that have occurred across various parts of the country. The 'fear' rasa is being explored using an authentic and credible visual treatment. The visual style of storytelling and the motifs of fear being used, will be richer and bigger in scale and more innovative this season, almost akin to contours of what we could call as a ‘weekend horror movie experience’ on Zee TV.”
Zee TV’s integrated marketing campaign for the show will take a user-generated content approach that will call out to viewers to share their own experiences of the paranormal kind. Fuelling discussions on social media through #MyFearFiles, viewers will be asked to share their personal accounts of horror through Instagram, Facebook and Twitter, the best of which will be gratified by basing episodes on them, creating parallel online content in the form of video diaries based on some of these true stories, featuring the interesting ones on Zee TV’s official pages, basing the campaign’s outdoor creatives on the stories and populating them through the first-ever marketing campaign based on true life horror stories.
By way of an innovative activation, Zee TV will capture audiences across malls and create an experience of horror with augmented reality that uses computer graphics and sensors. The idea is to make viewers actually experience the haunted, bringing alive darr ki sachi tasveerein. The channel is collaborating with ‘Terrible Tiny Tales’ to create the spookiest tiny tales ever. Users who share the best real life accounts will be promoted on the ‘TTT’ official page.