Sony Entertainment Television will launch Vighnaharta Ganesha, a new show based on the story of lord Ganesha, starting August 22, slated to air on weekdays, Monday-Friday, at 8pm. Produced by Contiloe Pictures, Ganesha will add on to the ongoing extravaganza of costume dramas on the Hindi GECs. Hanuman will be replaced by Ganesha on the channel.
There are now many mythology and historic shows on the genre, including Mahakaali, Shani and Chandrakanta on Colors; Hanuman and Peshwa Bajirao on Sony; Aarambh and Chandra Nandini on Star Plus; Shri Krishna on &TV and another Chandrakanta on Life Ok. Porus, another costume drama, will be launched on Sony and will add to the enormous list of heavyweight shows.
Ganesha, at 8pm, will compete with Shakti - Astitva Ke Ehsaas Ki on Colors; Iss Pyaar Ko Naam Doon on Star Plus; Zindagi Ki Mehek on Zee TV; Tenali Rama on SAB, Chandrakanta on Life OK and Agnifera on &TV.
Danish Khan, EVP and Business Head Sony Entertainment Television, said, “Story of Lord Ganesh was, is and will always be relevant to our viewers across the globe. The only challenge was to present it in a never-seen-before avatar. We are delighted with the way our creative partner Contiloe has imagined this show visually. We are sure our viewers will enjoy both, the editorial authenticity as well as visual delight.”
Showcasing the journey of the deity Ganesha, the makers have brought in top-notch Motion Capture technology and animatronics that will be used for the first time on Indian television, after being extensively used in Hollywood. This technology will replace the age-old depiction of lord Ganesha with an inert mask and bring alive the detailed life-like movements and facial expressions to the fore, giving the viewers a delightful visual treat.
This technology will make the emotional journey of Ganesha from being an ostracised child to ‘Prathamesh’ among Gods a more endearing and realistic experience. ‘Vighnaharta Ganesh’ will present a magical visual extravaganza on Indian television with impeccable production design, celestial costumes and ingenious audio-visual experience through Motion Capture technology.
This magnum opus is supported by a stellar star-cast that includes Uzair Basar playing Ganesha, Akanksha Puri as Parvati, Malkhan Singh as Shiv, Basant Bhatt as Kartikeya and Anand Garodia as Narada Muni.
Abhimanyu Singh, CEO, Contiloe Pictures, said, “At Contiloe we have always believed in using technology to enhance the visual experience for our audiences. This is the first time that Motion Capture technology has been used on Indian television. Vighnaharta Ganesh promises to be a milestone in the use of visual effects in the Indian television industry.”