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The basics of marketing remain the same: Kedar Apte, VP - Marketing, Castrol India
The basics of marketing remain the same: Kedar Apte, VP - Marketing, Castrol India
Digital India is a big opportunity to leverage, says KFC India CMO Lluis Ruiz Ribot
Digital India is a big opportunity to leverage, says KFC India CMO Lluis Ruiz Ribot
We are not in direct competition with Patanjali, says Hamdard’s Mansoor Ali
We are not in direct competition with Patanjali, says Hamdard’s Mansoor Ali
Distribution is the cake and marketing is the icing: Nomit Joshi, Director Marketing, Gionee India
Distribution is the cake and marketing is the icing: Nomit Joshi, Director Marketing, Gionee India
A message that can’t be visualised will lack the power of emotion: Laura Ries
A message that can’t be visualised will lack the power of emotion: Laura Ries
You hire professionals for expertise. If you have hired a creative agency, then give them independence: Amul’s RS Sodhi
You hire professionals for expertise. If you have hired a creative agency, then give them independence: Amul’s RS Sodhi
Rooh Afza turns cool to target youth
Rooh Afza turns cool to target youth
Farhad Katgara moves out of Group M Dialogue Factory
Farhad Katgara moves out of Group M Dialogue Factory
FCB Interface brings Gulshan Singh on board
FCB Interface brings Gulshan Singh on board
Rediffusion Y&R’s Uttio Majumdar to join Exide as CMO
Rediffusion Y&R’s Uttio Majumdar to join Exide as CMO
SBI is instantly new, yet recognisable
SBI is instantly new, yet recognisable
Himanshu Saxena joins Edelman as Brand Lead for India
Himanshu Saxena joins Edelman as Brand Lead for India
Mirum acquires clients for marketing cloud
Mirum acquires clients for marketing cloud
Durex Jeans: It’s a condom! Smart marketing, but can it drive sales?
Durex Jeans: It’s a condom! Smart marketing, but can it drive sales?
There is much more to creating a brand than just communication or a logo: Landor’s Lulu Raghavan
There is much more to creating a brand than just communication or a logo: Landor’s Lulu Raghavan
Traditional customer loyalty programmes have lost their utility, says report
Traditional customer loyalty programmes have lost their utility, says report
The pug and ZooZoo are valuable brand assets for Vodafone India. We don’t provide over-exposure to either: Siddharth Banerjee
The pug and ZooZoo are valuable brand assets for Vodafone India. We don’t provide over-exposure to either: Siddharth Banerjee
Warc Awards launched, to honour effective use of emerging marketing disciplines
Warc Awards launched, to honour effective use of emerging marketing disciplines
Warc sees VR and AR benefiting brands immensely in 2017
Warc sees VR and AR benefiting brands immensely in 2017
Warc releases effective global social strategy trends of 2016
Warc releases effective global social strategy trends of 2016
Urban Ladder revamps brand identity; will be available on Amazon & Flipkart
Urban Ladder revamps brand identity; will be available on Amazon & Flipkart
Mixed reality will be the next big thing in experiential marketing: Chris Weil, Chairman and CEO, Momentum Worldwide
Mixed reality will be the next big thing in experiential marketing: Chris Weil, Chairman and CEO, Momentum Worldwide
Warc launches 2017 Innovation Awards
Warc launches 2017 Innovation Awards
Wieden+Kennedy announces major organisational changes at global level
Wieden+Kennedy announces major organisational changes at global level
When James Bond became Pan Bahar ambassador
When James Bond became Pan Bahar ambassador