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Dipstick
Dipstick: What makes youngsters change jobs frequently at creative agencies?
Dipstick: What makes youngsters change jobs frequently at creative agencies?
Dipstick: Is there potential for a male-skewed Hindi GEC?
Dipstick: Is there potential for a male-skewed Hindi GEC?
Dipstick: Should topicals be treated differently than commercial ads?
Dipstick: Should topicals be treated differently than commercial ads?
Dipstick: Will OTT players in India gain from YouTube ad controversy?
Dipstick: Will OTT players in India gain from YouTube ad controversy?
Dipstick: Is Facebook being bullish about ‘Stories’ or just trying to stymie Snapchat?
Dipstick: Is Facebook being bullish about ‘Stories’ or just trying to stymie Snapchat?
Dipstick: How damaging can a wrongly placed ad be?
Dipstick: How damaging can a wrongly placed ad be?
Dipstick: Why IPL remains unaffected by controversies
Dipstick: Why IPL remains unaffected by controversies
Dipstick: Can ‘views’ alone measure performance of online videos?
Dipstick: Can ‘views’ alone measure performance of online videos?
Dipstick: Has digital freedom made storytelling easier?
Dipstick: Has digital freedom made storytelling easier?
Dipstick: Will GST affect the media and entertainment industry?
Dipstick: Will GST affect the media and entertainment industry?
Dipstick: Is Twitter’s longer, more expressive tweets good news for brands?
Dipstick: Is Twitter’s longer, more expressive tweets good news for brands?
In-depth: Will RBI’s Unified Payments Interface affect mobile wallets?
In-depth: Will RBI’s Unified Payments Interface affect mobile wallets?
Dipstick: Should celebrities be held accountable for misleading ads?
Dipstick: Should celebrities be held accountable for misleading ads?
Dipstick: Do ads with an emotional angle have better connect?
Dipstick: Do ads with an emotional angle have better connect?
Dipstick: Is the Advertising industry ready for ‘Make in India’?
Dipstick: Is the Advertising industry ready for ‘Make in India’?
Dipstick: Is offline a necessary prop for online retail?
Dipstick: Is offline a necessary prop for online retail?
Dipstick: Do international brand ambassadors really work for Indian brands in the Indian market?
Dipstick: Do international brand ambassadors really work for Indian brands in the Indian market?
Dipstick: Are long-duration ads overwhelming the traditional 30-second TVC?
Dipstick: Are long-duration ads overwhelming the traditional 30-second TVC?
Dipstick: Are Reality shows on Hindi GECs overpowering fiction?
Dipstick: Are Reality shows on Hindi GECs overpowering fiction?
Dipstick: Is profit-sharing the way forward in brand endorsements?
Dipstick: Is profit-sharing the way forward in brand endorsements?
Dipstick: Have ad films killed the golden era of print ad creativity?
Dipstick: Have ad films killed the golden era of print ad creativity?
Dipstick: Has the net neutrality controversy affected the brand image of Airtel and Flipkart?
Dipstick: Has the net neutrality controversy affected the brand image of Airtel and Flipkart?
Dipstick:
Dipstick: "Is a multiple NCD structure a case of too many drivers on the creative wheel?”
Dipstick: How did the Diwali campaigns stack up this year?
Dipstick: How did the Diwali campaigns stack up this year?
Dipstick: Are ads - and thus creativity - crossing the Lakshman Rekha and becoming overly suggestive?
Dipstick: Are ads - and thus creativity - crossing the Lakshman Rekha and becoming overly suggestive?