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In-depth: News genre – building brands and advertising categories
In-depth: News genre – building brands and advertising categories
In-depth: When brands go for pot-shot advertising
In-depth: When brands go for pot-shot advertising
In-depth: Influencer marketing — doing it right
In-depth: Influencer marketing — doing it right
Eight brands that need to re-invent themselves
Eight brands that need to re-invent themselves
We are not in direct competition with Patanjali, says Hamdard’s Mansoor Ali
We are not in direct competition with Patanjali, says Hamdard’s Mansoor Ali
Boys do cry: Advertising and its portrayal of men
Boys do cry: Advertising and its portrayal of men
BARC stakeholders rule out any action against English news channels
BARC stakeholders rule out any action against English news channels
Is RP-Sanjiv Goenka Group in talks with Living Media to pick majority stake?
Is RP-Sanjiv Goenka Group in talks with Living Media to pick majority stake?
A lot is in a name when it comes to naming your brand
A lot is in a name when it comes to naming your brand
GST: Will print be able to bear the burden?
GST: Will print be able to bear the burden?
In Print
Dipstick: What makes youngsters change jobs frequently at creative agencies?
Dipstick: What makes youngsters change jobs frequently at creative agencies?
NBA is in tatters today, no need to join: Arnab Goswami
NBA is in tatters today, no need to join: Arnab Goswami
Impact and implications of BARC’s boycott by English news channels
Impact and implications of BARC’s boycott by English news channels
Multiple frequencies: Will it leave a permanent scar on the broadcast industry
Multiple frequencies: Will it leave a permanent scar on the broadcast industry
Marketing to moms: Are brands doing it right?
Marketing to moms: Are brands doing it right?
Pro Kabaddi is back; BARC analysis on India’s biggest non-cricket league
Pro Kabaddi is back; BARC analysis on India’s biggest non-cricket league
We sensed Arnab was planning an on-air farewell so was denied access: MK Anand, MD & CEO, Times Network
We sensed Arnab was planning an on-air farewell so was denied access: MK Anand, MD & CEO, Times Network
In-depth: Will ad campaigns in men’s innerwear category come of age?
In-depth: Will ad campaigns in men’s innerwear category come of age?
Why is BARC still releasing GRPs, asks Raj Nayak
Why is BARC still releasing GRPs, asks Raj Nayak
A message that can’t be visualised will lack the power of emotion: Laura Ries
A message that can’t be visualised will lack the power of emotion: Laura Ries
Print media in India is alive and growing, says ABC’s latest report
Print media in India is alive and growing, says ABC’s latest report
In Print
Viacom18 restructures leadership team; elevates Raj Nayak to COO - Viacom18
Viacom18 restructures leadership team; elevates Raj Nayak to COO - Viacom18
Republic goes live, all eyes on barometers now
Republic goes live, all eyes on barometers now
Times Now’s ‘The Morning Newshour’ goes Hindi
Times Now’s ‘The Morning Newshour’ goes Hindi
BARC India makes subscriber contract more stringent
BARC India makes subscriber contract more stringent